🐓 RAJA NO SE RAJA
📱 Animated Mockup
Visual flow & timing preview — Luis replaces the placeholders on Thursday
💡 The Concept
Chickens belong at the zoo — not in the Senate.
The Big Idea
Location 1 — Farm-in-the-Zoo: Luis stands among real chickens. He looks at them, shakes his head, delivers the gallina line. Visual comedy that writes itself.
Location 2 — Beto’s Office: Clean conference room. Luis delivers the serious opener and the knockout closer. Authority and fire.
The edit cuts between both — humor meets gravity. People share funny. People respect serious. We give them both.
The Script
In these difficult times we need a rooster — and Raja is our rooster.
Because there are already too many chickens in the Senate.
Because Raja does NOT back down!
Why It Works
- Gallo vs. Gallina — rooster vs. chicken. Courage vs. cowardice. Universally understood.
- Raja / Rajarse — his name IS the message. “Rajarse” = to back down. “Raja no se raja” = Raja doesn’t fold.
- Luis Gutiérrez — 26 years in Congress. When he endorses, the Latino community listens.
- The zoo — a former Congressman standing next to actual chickens talking about the Senate? That’s a screenshot. That’s a meme. That’s viral.
🎬 Shot-by-Shot Storyboard
10 frames with direction, audio & timing
Black + Rooster
Frame 1 — Cold Open
Post
Black screen. Rooster crows. Attention-grabbing. Stops the scroll.
Office · Serious
Frame 2 — The Statesman
🏢 Office
Hard cut to Luis. Conference room. Ring light. Direct to camera. Slow, deliberate delivery.
“En estos tiempos difíciles necesitamos un gallo — y Raja es nuestro gallo.”
Walk
Frame 3 — The Walk
🌿 Zoo
Quick cut — Luis walking into Farm-in-the-Zoo. Audience thinks: why is he at a zoo?
Discovery
Frame 4 — The Chickens
🌿 Zoo · Chicken Pen
Over-shoulder: chickens in the pen. Cut to Luis’s face: he watches, slowly shakes his head. Disappointed father energy.
The Turn
Frame 5 — The Gallina Line
🌿 Zoo
Luis turns to camera. Chickens visible behind him. Thumb-over-shoulder gesture back at the pen.
“Porque para gallinas en el Senado…”
The Drop
Frame 6 — Ya Sobran
🌿 Zoo
Tight on Luis’s face. He finishes with quiet contempt: “…ya sobran.”
Silence
Frame 7 — The Beat
Edit
THE MOST IMPORTANT SECOND OF THE ENTIRE VIDEO.
One second. Silence. Quick cut to black or hold on Luis as his face shifts from amused to stone serious.
KNOCKOUT
Frame 8 — ¡RAJA NO SE RAJA! 🥊
🏢 Office
THIS IS WHY WE MADE THE VIDEO.
Back in the office. Luis delivers with FIRE: “¡Porque Raja NO se raja!”
Point at camera, maybe pound the table. Whatever gives you chills — that’s the take.
The Look
Frame 9 — The Hold
🏢 Office
One second hold. If Luis smiles, keep it. If he stays serious, keep it. The “you know I’m right” moment.
KRISHNAMOORTHI
Frame 10 — End Card
Post-Production
Campaign card: RAJA KRISHNAMOORTHI · For U.S. Senate — Illinois · 🐓 RAJA NO SE RAJA · #RajaNoSeRaja
🗓️ Thursday Schedule
Zoo first (natural light) → Office second (controlled light)
Meet & Prep
Meet Luis at the office. Run through script. Wardrobe check. Walk to zoo (5 min).
🌿 Zoo — Farm-in-the-Zoo
Chicken pen scenes: walking in, reactions, “gallinas” line. 5-8 takes. Capture chicken audio. Rooster B-roll if present.
🐓 B-Roll & Candids
Luis laughing between takes, walking through farm, close-ups of chickens, any rooster footage.
🏢 Office — Conference Room
Ring light setup. Opener + closer. 10+ takes of the closer with variations. This is the hero shot.
Bonus & Wrap
Full script straight through (backup). Ad-libs. BTS selfies. Done by 11 AM.
🎥 Equipment & Setup
📱 Camera
iPhone 14 Pro Max · 4K @ 24fps · Cinematic Mode · Shoot VERTICAL (9:16)
💡 Zoo Light
Natural only · Sun in front/side · Morning light = perfect · Overcast = great
💡 Office Light
Ring light centered · Fill from window · Warm tone · No fluorescents
🎙️ Audio
Lav mic if available · Or iPhone close (3-4ft) · Zoo: embrace ambient · Office: silence
👔 Wardrobe
Dark blazer · Solid shirt · No tie · Flag pin optional · Same outfit both locations
📐 Framing
Medium CU → push in for closer · Eyes at upper 1/3 · Lens at eye level · Clean background
🎭 Directing Luis
At the Zoo — Energy: 6/10
- Let him be natural. If he ad-libs, keep rolling.
- The head shake at the chickens IS the joke — disappointed, not exaggerated.
- Thumb-over-shoulder gesture at “gallinas” creates the visual metaphor.
- Amused. Knowing. An inside joke with the audience.
At the Office — Energy: 7/10 → 11/10
- Opener: STATESMANLIKE. Measured, heavy, commanding.
- Closer: FIRE. The dam breaks. Loud, passionate, emphatic.
- The PAUSE before “Raja no se raja” — coach him: “Breathe. Count to two. THEN hit me.”
- 10 takes. Whispered, shouted, pointed, fist, smile, stone-faced. Get options.
Wild Card Takes
- Full script no cuts (single-location backup)
- English version (broader audience)
- “¿Y tú? ¿Gallo o gallina?” — TikTok duet bait
- Turns to Beto off-camera: “¿Verdad, Beto?” — humanizes it
- 5-second silent stare after the line — meme potential
📦 Platform Deliverables
One shoot → 7+ pieces of content
TikTok · Reels
Vertical 9:16 · Zoo Cut with crossfades · Spanish + English subs · #RajaNoSeRaja #fyp
X / Twitter
15-second punch — opener + closer, one chicken shot · Maximum impact
Extended cut · Square 1:1 · Bilingual subs · Designed for community group sharing + paid boost
YouTube
Short (vertical zoo cut) + BTS long-form · SEO: “Luis Gutiérrez Endorses Raja Krishnamoorthi”
Square, under 16MB · THE most important channel for Latino audiences — tía’s group chat distribution
Memes
Still frames · Lotería “EL GALLO” card · “¿Gallo o Gallina?” poll graphic · Instagram story shares
#️⃣ Hashtags
Primary
Supporting
✅ Pre-Shoot Checklist
- ☐ Call zoo: (312) 742-2000 — confirm Farm-in-the-Zoo open Thursday AM, chickens accessible
- ☐ Reserve conference room 10:00–11:00 AM
- ☐ Ring light — charged & tested
- ☐ Lav mic if available — test with iPhone
- ☐ iPhone storage — need 5GB+ free for 4K
- ☐ Print script large (16pt+) for Luis reference
- ☐ Tell Luis: dark blazer, solid shirt, no tie, same outfit both locations
- ☐ Check weather — if below 20°F, indoor barn works too
